Google Nemesis

It’s a great way to test your headlines, to see if they appeal to a person’s emotions. You have to appeal to a potential buyers emotions.

Appealing to their emotions leads them to the ever important impulse buy. Don’t feel guilty about appealing to people’s emotions. The only way that you should feel guilty is if you have a bad product that wouldn’t help them. If you have a good product that you feel is going to help them, then say what you need to in the copy to get the sale.

Here’s a link where you can find a free e-book about appealing to people’s emotions with your sales copy. I have no affiliation with the web site.
Grab their attention. It’ obvious, but they won’t read the rest of your sales page if you don’t grab their attention. That is why the opening headline is so important. The job of the opening headline is to get the reader to read the next words after the headline. It’s that simple. After you have you have your opening headline and a second smaller headline, you get into the intro part.

This is a good spot for you to have a professional looking picture of yourself. It only has to be a head shot and it can be fairly small. I’ve heard that a sales letter is just like how you sell a person, in person, but you are doing it online with the written word. People like to buy from someone that they know. They won’t know you, but a picture gives them an idea of who you are.

It’s always good to start your main body of text with an introduction or a story. Either a personal experience or someone else’s where the person triumphs over long odds and solves the problem that you’re talking about.

Different markets have different types of buyers and with this different type of buyer, you need different types of copy. The fundamentals are the same, but if you’re talking to a business owner or someone that wants to make money, you have to appeal to their pocket book. Get them to think of it as an investment and not an expense, like I said before.

One reason that people buy money making products all the time is because they think of it as an investment. I’m going to spend x amount of dollars to make xxxxxxx amount of dollars. That is the mind set that a person takes.

If you’re selling a cure to an ailment. You have to sell them on the fact that your product is going to work. The information in your e-book is going to solve their problem. It all comes down to solving a problem.

Google Nemesis